2015 marks the 20th year for NBC15 Share Your Holidays to eliminate hunger. Our goal is to raise 3 million meals for families and individuals struggling with hunger. Since its inception in 1996, southwestern Wisconsin’s largest food/fund drive campaign has raised nearly 30 million meals.

Spanning six weeks each year, NBC15 Share Your Holidays offers a myriad of fun events and opportunities for corporations, organizations, schools and individuals to raise funds, food and awareness for hunger relief.

Twenty years later, emergency food assistance demands have greatly increased. In fact, Second Harvest Foodbank is meeting nearly one million requests for help each year. With your help, we can raise more meals for our neighbors facing hunger!
Learn more about how to get involved in the 2015 NBC15 Share Your Holidays campaign at Most Needed Non-Perishable Food & Non-Food Grocery Items.
Second Harvest Foodbank needs these items to serve families and individuals struggling with hunger.



Beans (dried/canned black, kidney, navy, pinto)

Financial Donations

Cereal (hot & cold)

Baby wipes

Cooking oil (canola & vegetable)

Bar soap



Flour (whole wheat & white)

Diapers (disposable)

Fruit (canned, 100% juice or light syrup) and applesauce

Facial tissue

Juice (100% fruit)

Laundry detergent

Milk (shelf-stable & powdered, skim or 1%)

Liquid dish soap

Peanut butter & Jelly

Paper towels

Pasta (dry, whole wheat & white)

Plastic food storage bags

Pasta sauce

Razors (disposable)

Rice (brown & white)

Sanitary napkins and tampons

Spices (dry)


Tortillas (shelf-stable, whole grain)

Shaving cream

Tuna (canned)

Toilet paper

Vegetables (canned)

Tooth brushes and paste

Items We Cannot Accept


Perishable items

Open or used items

Alcoholic beverages or mixes

Homemade and non-commercially canned or packaged items

Rusty, badly dented or unlabeled canned or packaged items

Gift cards

Safe food collection, storage and delivery are very important;

food must be kept dry and protected from extreme temperatures.


Questions: Email Us or Call us today!